Video Search Engine Optimization - Top Tips!
With more and more people worldwide having access to high speed internet, the ever popular video is making the move online. And as consumers increasingly consume video online, it is becoming a more popular, and cost effective form of advertising for more and more businesses worldwide. The side-effect of this is that you have to increasingly use Search Engine Optimisation techniques to ensure that your video is found amongst the countless other videos online. Video Search Engine Optimisation techniques include:
Transcripts - A keyword rich transcript of your video is a good way to optimise your video and have it found by the Search Engines. You should have a keyword rich title and description, then you should follow up with your transcript.
Tags and Encoding - Don’t forget meta tags and all the other encoding you would do on a standard html text webpage. You should also ensure you use the word ‘video’ in your tags as it is becoming much more common for consumers to search their keywords and attach the word ‘video.’
Backlinks - Backlinks are important for optimisation, as it helps the Search Engine crawlers rank the importance of a page. So, you should set up a blog for backlinks and submit your video webpage to as many directories as possible.
Keep your video files in the one directory - Search Engines love well laid out websites with an easy to follow site map. As such, you need to ensure that you keep all your video files in the one directory.
Flash is not good for Search Engine Optimisation - Flash may be an easy to use file format, but the Search Engine crawlers do not like Flash. They cannot read the content. So, if you wish to have fully optimised video web pages, then you should ensure that you stay away from this file type.
Optimise URL’s - A mod-rewrite function in any URL’s on your webpage ensures that your URL’s are easily found by the Search Engines.
Optimise for Video Search Engines - There are many video search engines out there that carry thumbnails of any videos you submit. Each of these search engines may take their thumbnail from a different part of your video. This thumbnail can be the difference between someone watching your video or not.
Don’t Pick Your Own Keywords - As much as you think users may be searching for the keywords you pick, this is not necessarily the case. You need to ensure that your site is actually optimised for keywords or phrases that people are actually looking for.
Allow Comments - If you allow comments on your videos, this is seen by the Search Engine crawlers as fresh content and this means that the crawlers see your site as one that is important.
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